Angela Barber

Certified Experience Designer who has helped retailers, small businesses, and media companies achieve their goals.

Toronto, Ontario, Canada
- Rally-chief for small but mighty multi-disciplinary teams
- Synthesizer of business and customer goals
- Creator of guidelines, design plans, interfaces, and visual branding elements
- Champion for service design and agile methodologies
- Certified Experience Designer
- Figure-it-out-er-er of everyday little problems

With over 12 years of experience in the interactive industry, I have made many mistakes and solved many problems. I have helped clients from a 2-person startup to A-level brands achieve their goals.

I help my clients understand their customers better and facilitate design decisions that enable the creation of human-centered services and products.
Work Experience
Ontario, Canada
Apr 2014Present
Senior Experience Architect, Service Design
With Totem I oversee and execute service design projects from the definition to design phase. I conduct customer and user research, collaborate with various stakeholders, and create service design plans for sectors such as retail, travel, automotive and insurance.

My deliverables typically include research findings, UX specifications, wireframes, interaction design documents, visual UI elements, personas, journey maps, experience guidelines, service scripts and more.
Toronto, Ontario, Canada
Mar 2013Apr 2014
Digital Creative Director
In this role I guide the creative team supporting TC Media consumer brands, business development and sales teams.

We are involved from the research phase to final creative execution for projects ranging from display ads to websites and workflow systems.

Typical assets that I create include mood boards, wireframes, UX specifications, and visuals. I also develop methodologies and tools for our creative team to work more effectively and efficiently.
Toronto, Ontario, Canada
Mar 2009Mar 2013
TC Media
Interactive Art Director
I managed the Creative Services team and worked closely with developers, strategists, and data analytics to drive results for our clients. We produced email campaigns, micro-sites, digital promotional campaigns, UX specifications, and various other design work.
Toronto, Ontario, Canada
Nov 2008Mar 2009
Design Lead
As the design lead at Kaboose I managed workflow, guided designers and was the point person between the creative team and other departments.
Toronto, Ontario, Canada
Jun 2006Oct 2008
Graphic Designer
In this role I supported the marketing team with design for sales materials, media kits, promotional materials, and online marketing efforts, as well as designed components for various web properties in the Kaboose family network.
Toronto, Ontario, Canada
May 2005Feb 2006
N49 Interactive
Production Coordinator
Responsible for maintaining website production flow, planning project workflow and delegating work. Also resposible for quality assurance, maintenance and communicating with clients.
Toronto, Ontario, Canada
Feb 2002May 2005
N49 Interactive
Lead Web Designer
Responsible for the entire life cycle of many websites, from design to launch. Contributed on various types of websites including flash-based, information/brochure, and portals.
Toronto, Ontario, Canada
Feb 2002
Angela Barber Design
Owner, Operator
I've been designing websites & other material as a freelancer since February 2002. Clients have included, Eloqua Inc, and various other contracts.
Toronto, Ontario, Canada
Sep 2013
CXD (Certified Experience Designer)
Barrie, Ontario, Canada
Georgian College of Applied Arts and Technology
Graphic Design
Studied Graphic Design, Graphics, Colour Theory, Typography, Website design
Toronto, Ontario, Canada
Centennial College
Post-Graduate Diploma, New Media design
Studied user interface design, project management, web development, interaction design, sound, animation, etc.
Adobe Creative Suite, Art Direction, Creative Direction, Design Facilitation, Design Workshops, Experience Design, Microsoft Office Suite, Mobile Design, OmniGraffle, Online Marketing, Service Design, Social Media Marketing, User Experience Design, User Interface Design